Gamified Longing: Why Dating Apps Weren’t Built for Love
Meredith Reigle Meredith Reigle

Gamified Longing: Why Dating Apps Weren’t Built for Love

“We’re not dating. We’re playing.”

Dating apps weren’t built for love.

They were built to keep you swiping.

Rooted in tech-bro think tanks and designed to avoid real rejection, these platforms turned intimacy into interface.

It’s not your fault you’re tired.

It’s not your fault love feels like a slot machine.

The game was rigged.

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